|Startup Marketing Conference|
Your email list, it could always be longer. It could be more active and better segmented.
You could also run more effective advertising campaigns on Facebook. You could pay less for them. You could get a higher response.
And most of importantly of all, you could always turn more email subscribers and more Facebook leads into loyal and paying customers. Maturing from a lean startup to a best-in-class enterprise starts here.
The trouble is, it’s hard. Most companies – small and large – simply don’t know what they’re doing.
That’s why so many ambitious marketers turn to Dennis Yu and Sundeep Kapur – the Harold and Kumar of Digital Marketing. They do know what they’re doing.
And they should. Between the two of them, they have over 50 years of digital marketing experience. They’ve worked with companies in all sectors and sizes. Companies like yours.
Join them on Day 2 of the Startup Marketing Conference for two actionable workshops on email and social marketing:
12 Best Practices for the Perfect Email Campaign>>
Your 3 Part Secret for Facebook Growth Hacking>>
They’re also part of the larger tour, so if you can’t make it to Miami for the conference you can still book the workshops later.
Ultimately, you want sales. Every business does. But traffic alone – just eyes on the page – don’t always translate to that.
Think about social media, email marketing, and websites. They’re just ways to make your voice louder. If what you’re saying isn’t very compelling, what difference would it make?
You need content marketing, social media, email marketing, and everything else, of course. You need those channels. You need to integrate them. But you also need – more anything – a message, a story, a brand.
You could also call it a viral voice.
Forrest Dombrow and Hana Abaza will be talking about that in April, and they’re is the right people to tell the story. Forrest not only started 4 companies – he sold them, too – and the highly regarded VP of Marketing at Uberflip, Hana Abaza.
In their sessions, you’ll learn:
SFIMA STARTUP MARKETING CONFERENCE, FT. LAUDERDALE APRIL 9, 2015
Last chance to save 30% with code 'growth'
You know copywriting isn’t just writing. It’s writing that sells. And frankly, you probably aren’t very good at it.
That’s nothing against you, of course. You could even be the exception. You could be really good at it. But if you’re like most of us, you’re definitely not doing enough and it’s not your fault. You just don’t know how to do it.
But Neville Medhora does. He learned the hard way, too.
He wrote and wrote but never sold many people on it. Not on his copy, that is. But after he made a few adjustments, he converted more readers on the exact same products.
Why? He started to:
In this video he will explain why he uses Kopy vs. Copy and what is the difference...
Of course, there’s more than that. A lot more. And that’s why you should stop by his keynote in April.
You have a few things to run with now, but you need more.
P.S. Now’s the time to get your tickets to the Startup Marketing Conference. I waited to tell you until now because “P.S.” sections are a great place to put a CTA. Just ask Neville.
SEO never stays the same. There’s always a new development, there’s always a new update. And we’ve all seen what can happen to traffic – and revenue – after one.
That’s why I recommend staying current on what’s happening in SEO. It’s also why I recommend watching the companies that make it big, and make it big fast.
They’re clearly doing something very right to hack their way to early profitability.
It actually makes me think of something I just read. I know you’ll like it.
Jamie Smith, CEO at Engine Ready, recently wrote a post on Search Engine Watch that broke down how a search marketing agency made $2.5M in revenue over its first year.
If that sounds compelling, you should think about coming to Jamie’s session at the Startup Marketing Conference. He’ll be presenting with Chris Boggs – who also writes about search engine marketing.
He’s a leading industry authority who’s spent the last 15 years working with large brands and startups and advising them on SEM strategy. He’s just the voice you need to hear.
If you want to know anything else about search marketing, just ask! In many ways, we’re all in this together.
Dennis Yu, Co-founder & CTO, BlitzMetrics
Facebook is super powerful, delivering nearly magical ROI.
Retargeting via custom audiences is the core.
This is your step-by-step checklist to doing it.
Shameless plug: come to the growth hacking workshop Miami on April 10th and we'll do it together.
When you’re building your customer base, you have to do things differently. Your process will be more manual and more personal. It will take more time and it won’t scale.
At the Startup Marketing Conference in April, you’ll hear suggestions from 3 of the most recognized thought leaders in growth hacking:
Your market has a unique culture with unique problems. And your customers will talk about those problems in the hashtags they use. Those are your opportunities. They’re the things that matter to the people who pay you.
Consider it market research. You do it for SEO, right?
Well, hashtags are the keywords of social media.
So, keep your ear to the ground by keeping your eye on Twitter. A big part of growth is knowing exactly who your customers are and what they want.
That said, if you want to know more about startup growth, be sure to check out Zack's webinar, Chikodi’s Venturebeat posts and Laura’s book. You won’t regret it.
Start-ups are a risky business. 8 out of 10 don’t even last a year.
And that’s why you should be interested in Aaron Kahlow. He wasn’t satisfied with bootstrapping just one start-up into a leading digital marketing company. He had to do it again – twice – while keeping revenues in the millions.
Today, you can find him leading the Online Marketing Institute and smiling in Metropolitan Magazine’s “Top 40 Entrepreneurs under the Age of 40” list. And you can definitely find him at the Startup Marketing Conference this year.
But take a moment and watch this interview first. You’ll get an idea of where he thinks marketing is going – more brand-focused, less sales-based – and the kind of delivery you can expect.
By Vasil Azarov
Michael Steltzner of Social Media Examiner proclaimed 2014 to be the year of Webinars. And it was.
Inspired by industry thought leaders and e-learning enthusiasts, 100s of entrepreneurs and small business owners have jumped on the “Webinar Bandwagon”. Yet, just like 9 of 10 New Year Resolutions that consistently fail, new marketing tactics are doomed for failure without clear roadmap.
Marketers failed to achieve their goals by adding webinars to their arsenal in 2014 because they neglected the following building blocks:
1. Community and Target Audience
You have to know your target audience wants and needs. What are the triggers your community react to? What kind of problem you can solve?
Webinars can be powerful when they are promoted to a very targeted audience and provide a solution to a niche problem.
Once you nail down your target audience, your next step is to build a level of credibility. . Ask yourself a question...Why should they listen to what you have to say?
By Anji Ismail
The collaborative economy is a complex ecosystem, with global economic impacts.
Crowdsourcing - a concept that falls under the umbrella of the collaborative economy - offers considerable advantages for those who understand how to leverage their communities while managing for potential risks. In the marketing context, the collaborative economy is enabling better marketing that can be targeted and localized to the intended market.
By Vasil Azarov
You turned your ideas into a Minimum Viable Product and acquired some customers. Now what? Investors want to see traction, and you feel that you need to ramp up your marketing efforts but don’t know where to start. As our conference is drawing near, I asked some of the Startup Marketing Conference speakers to share their expert advice.
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