|Startup Marketing Conference|
laura busche, brand strategist, author, speaker
Laura Busche has mentored over 90 startups in lean brand development to generate conversion and growth. She was a digital marketing mentor for the Colombian government’s Apps.co program for two years, where over 300 entrepreneurs learned ways to acquire customers while reducing waste. Laura holds a bachelor’s degree in Business Administration from American University in Washington DC, a Master’s Degree in Design Management from the Savannah College of Art & Design and is currently a doctoral candidate in Psychology. Her areas of expertise include consumer research, digital marketing and lean branding principles. She is the author of O’Reilly’s Lean Branding book, which came out in 2014. Laura regularly writes about branding and business at leanbranding.com. She has worked in Groupon, National Geographic and cofounded a digital agency called Ozone Group (ozonegroup.co) in 2008. In 2013 she was invited by the World Economic Forum to make part of its Global Shapers community. In 2015, Laura started working with the team at Creative Market (acquired by Autodesk) as a Brand Content Strategist.