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LISTON WITHERILL, CHIEF CREATIVE AT GOOD FUNNEL

Liston Witherill is a marketing strategist and Chief Creative at Good Funnel. He helps tech and info businesses understand their customers to sell more. He studies persuasion, pricing, positioning and automation to help businesses grow. Liston has a MS in Environmental Science and a BA in Political Science and Economics. He’s an environmentalist and hiphop artist, too - but that’s a different story.